The End of Awareness

Since when did talking about a problem make it go away? Call me crazy... but don't problems require solutions? Don't they require actual action? Being aware of an existence of a problem doesn't do a damned bit of good if no action is taken to remedy it. So bearing all this in mind... will someone please tell me why I should give a damn about these pink ribbons?

Every year we're bombarded with pink... all through October.

The cynic in me would like to point out that these folks falling all over themselves to parade around in pink are simply looking to cash in by bragging about how sympathetic they are.

Look! I'm a good person! My blog has pink letters this month! Or not...

And consider this article... Now its not enough that Breast Cancer Awareness penetrates every aspect of our lives for a whole damned month... now women have the nerve to feel slighted by its varying forms.

Note this quote from the article:

"But at some point, it seems even worse to use the cover of breast-cancer awareness to make flirtatious, joking statements on Facebook. And why is it only a women’s health issue that seems to come in for this sort of treatment? Have there been any such memes for prostate cancer?"

No. There have been no such memes for prostate cancer... because no one talks about prostate cancer. NFL teams don't wear blue shoes and gloves to promote Prostate Cancer Awareness. Blue ribbons are not plastered all over the world... and special Prostate Edition products do not line the shelves of retailers.

Here is a thought... how about we stop talking about Breast Cancer... and start curing it. How about we stop pretending we're doing something... and actually get something done.

And how about we do it all... a lot more quietly.

Thanks.